Lead Generation

Lead Generation

Lead generation is key to growing business and it one of our key target points over the next couple years as we progress through Strategic Plan 2025. We currently generate leads via multiple channels

Current State Lead Generation Channels

• New Web Registrations from Swagelok.com - New customers receive a welcome email that consists of a brief explanation of who we are, the products we sell, and the services we provide. This email contains several calls to action (CTAs) to learn more about our offerings or to contact our team with quote/order inquiries
• Email and Social Media Campaigns - These correspondences usually contain CTAs to learn more by visiting our minisite or by reaching out to our knowledgeable team. Leads are typically generated from filling out inquiry forms on our website
• Kansascity.swagelok.com Form Submissions - Banners drive to campaign landing pages where customers can learn more about the campaign materials and inquire more via an inquiry form
• Email Signature Line Banners - These banners drive to our local minisite where customers can learn more about the campaign materials and inquire more via an inquiry form
• New and Current Business Research - Utilizing Google Alerts and various sites, I track news and potential projects that might land within our territory for current (currently tracking top 80ish accounts) and potential new customers. The information found is relayed to the assigned sales associate and their manager

Future State Lead Generation Channels

• Includes all the items from Current State
• Distribution Strategy Group (DSG) - DSG is a third-party company that looks at our data and industry data to provide us with target contacts